In the highly competitive UK online betting market, bookmakers constantly seek ways to attract and retain customers. One of the most valued promotions, particularly among horse racing and greyhound enthusiasts, is “Best Odds Guaranteed” (BOG). This popular offer ensures that punters get the best possible return on their bets, even if the odds change after they’ve placed their wager. In 2025, many new and established New UK betting sites are continuing to offer this highly beneficial promotion, providing peace of mind and potentially bigger payouts for their users.
Understanding Best Odds Guaranteed (BOG)
At its core, Best Odds Guaranteed is a straightforward yet incredibly powerful promotion. When you place a bet on a horse or greyhound race, you typically take a price at that moment (the “Early Price” or “Board Price”). However, odds can fluctuate significantly before a race begins, eventually settling on what’s known as the “Starting Price” (SP).
With BOG, if you take an early price and the Starting Price turns out to be higher, the bookmaker will pay you out at the higher SP if your selection wins. Conversely, if the Starting Price is lower than the odds you took, you’ll still be paid at your original, higher price. This means you always get the better of the two odds. It’s a win-win situation for the punter, eliminating the need to constantly monitor odds fluctuations or fear missing out on a better price.
Why BOG is Valued by Punters
BOG is highly valued for several reasons:
- Maximised Returns: It directly contributes to potentially higher winnings. If your horse drifts in the market but still wins, you benefit from the improved odds without any extra effort.
- Peace of Mind: Punters can place their bets early with confidence, knowing they won’t miss out on better odds later. This removes the stress of trying to time the market perfectly.
- Simplicity: The concept is easy to understand, and the benefit is automatically applied by the bookmaker, making for a hassle-free betting experience.
- Value for Money: BOG adds genuine value to bets, especially in unpredictable markets like horse racing, where odds can be volatile.
New UK Betting Sites Offering Best Odds Guaranteed in 2025
While major players like Bet365, William Hill, and Paddy Power have long been synonymous with BOG, many of the newer entrants and rapidly growing platforms in the UK market are also incorporating this key feature to compete:
- BetMGM: A significant new player in the UK, BetMGM offers BOG on UK and Irish horse racing from 11 am on the day of the race, providing a strong offering that includes daily profit boosts.
- talkSPORT BET: This platform, known for its extensive sports coverage, often provides BOG on UK and Irish racing from 9 am, making it an attractive option for racing fans.
- BetGoodwin: With a strong focus on horse racing, BetGoodwin prides itself on offering BOG on all UK and Irish horse and greyhound races, typically from 8:30 am or 10 am respectively on race day. They also offer promotions like money back if beaten by a short head.
- CopyBet: This innovative platform, which allows users to copy bets from successful tipsters, also extends BOG to its horse racing markets, adding another layer of value for its users.
- LiveScore Bet: Building on its real-time sports updates, LiveScore Bet offers BOG on UK and Irish horse racing from 10 am, ensuring punters receive favourable odds.
- DragonBet: As an independent bookmaker, DragonBet is noted for offering BOG, demonstrating its commitment to providing competitive value to its customers.
It’s important to note that while many new sites offer BOG, the activation times (when BOG becomes effective on the day of the race) and specific terms can vary between bookmakers. Most commonly, it applies to UK and Irish horse racing, and sometimes greyhound racing, from a certain time in the morning on the day of the event.
Important Terms and Conditions
While BOG is highly beneficial, punters should always check the specific terms and conditions:
- Activation Time: Be aware of when BOG comes into effect for a particular race or event.
- Eligible Races/Sports: BOG is almost exclusively for horse and greyhound racing in the UK and Ireland. It rarely applies to other sports or international races.
- Excluded Bet Types: Ante-post bets, Tote/Pari-Mutuel bets, In-Play bets, and free bets are typically excluded from BOG.
- Maximum Payouts: Some bookmakers may have a maximum cap on the additional winnings received through BOG, though this is usually quite high.
By understanding and utilising Best Odds Guaranteed, punters can significantly enhance their betting experience, ensuring they always get the best possible value from the ever-changing odds in the dynamic world of online sports betting.
